第一章 单元测试
1、 Consumer behavior is an ongoing process
A:对
B:错
答案: 对
2、 which occurs when a company makes an effort to interact with customers in a regular basis, giving them reasons to maintain a bond with the company overtime.
A:data marketing
B:Relationship marketing
C:consumer marketing
D:online marketing
答案: Relationship marketing
3、 Which one is not belong to dark side of consumer behavior?
A:Consumed consumer
B:Compulsive consumption
C:difficult to make a decision
D:additive consumption
答案: difficult to make a decision
4、
Consumers can be segmented along many dimensions. One such dimension is （ ） ，which is the statistics that measure the observable aspects of a population.
A:demographic
B:popular culture
C:country
D:region
答案: demographic
5、
Addictive consumption refers to repetitive and often excessive shopping performed as an antidote to tension, anxiety, depression, or boredom.
A:对
B:错
答案: 错
第二章 单元测试
1、 The ability of a sensory system to detect changes or differences between two stimuli belong to
A:Absolute threshold
B:Differential threshold
C:Subliminal perception
答案: Differential threshold
2、 Perceptual defense means consumers are more likely to be aware of stimuli that relate to their current needs
A:对
B:错
答案: 错
3、 Marketing message always has three basic components:
A:an object
B:an interpretant
C:an sign
D:an image
答案: an object
an interpretant
an sign
4、
Most marketers wants to create messages below consumers’ thresholds so people will notice them.
A:对
B:错
答案: 错
5、
Perception is a three-stage process that translates raw stimuli into meaning.
A:对
B:错
答案: 对
第三章 单元测试
1、 Two major approaches to behavioral learning including
A:Classical conditioning
B:cognation learning
C:instrumental conditioning
D:observation learning
答案: Classical conditioning
instrumental conditioning
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