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第一章 单元测试
1、Which stage of the design thinking process is about making ideas real, and developing a strategy to introduce them to the marketplace and/or the organization?
A Implementation
B Inspiration
C Investigation
D Ideastorming
答案 Implementation
2、In the research on entrepreneurial innovation, these 3 C’s are linked to the ability to come up with novel and feasible ideas .
A Communication, Creativity, Connectivity
B Curiosity, Commerce, Community
C Community, Curation, Creativity
D Creativity, Curiosity, Connections
答案 Creativity, Curiosity, Connections
3、Research shows that for people to be regularly and productively creative, they need to let ideas , so as to give their unconscious mind a chance to keep working on the problem.
A personify
B evaporate
C incubate
D metamorphose
答案 incubate
4、In “the Age of the Customer” experience design matters greatly, because shoppers have , according to Manish Madhvani.
A joy and delight
B more friends
C endless choice
D new ideas
答案 endless choice
5、Don Norman believes that the best approach to usability design is _.
A multidisciplinary
B virtual
C gamified
D luxurious
答案 multidisciplinary
6、A “wow” experience always _, according to Michael Hyatt.
A competes on price
B has cultural relevance
C makes brands world class
D exceeds all expectations
答案 exceeds all expectations
7、Creativity is hard work, and that is because it is 85% innate talent.
A 对
B 错
答案 错
8、People who are curious about other people develop this skill .
A synchronicity
B serendipity
C emotional intelligence
D empathic intuition
答案 emotional intelligence
第二章 单元测试
1、“Sometimes you have to walk a mile in someone else’s shoes in order to respond creatively.” What process does this describe?
A Impulse purchases.
B Social networking.
C Serendipity.
D Empathic design.
答案 Empathic design.
2、Why did Nespresso do field testing in shopping malls and hair salons?
A Most high-end cafes do not serve espresso in pods.
B Journey maps show most coffee is consumed in these spaces.
C Goal was to design solution that appealed to women consumers.
D Beauty and fashion are important parts of the coffee experience.
答案 Goal was to design solution that appealed to women consumers.
3、Coursera online learning and Netflix online media streaming both offer consumers .
A multimodal engagement
B deep personalization
C earned media
D WOW experience
答案 deep personalization
4、When people participate in consumption as cultural custom, for example, buying birthday or wedding presents, this is an expression of their need for .
A belonging
B safety
C accomplishment
D novelty
答案 belonging
5、Today, using empathy to drive innovation gives organizations a competitive advantage, because .
A it is easy to fool consumers with kindness
B there is no research to prove that empathy makes good business sense
C feeling sorry for customers is always a good idea
D few businesses are hiring specifically for emotional intelligence skills
答案 few businesses are hiring specifically for emotional intelligence skills
6、When developing a new offering, “user perspective taking” involves .
A taking users out for lunch or dinner to ask them how they are feeling
B understanding consumer expectations including their unmet needs
C stacking and bundling solutions to cover all possible problem bases
D identifying which celebrities are most popular for the target audience
答案 understanding consumer expectations including their unmet needs
7、The jobs-to-be-done innovation framework encourages us to understand exactly why consumers fall in love with their careers and pursue them for life.
A 对
B 错
答案 错
8、When an inventor becomes so attached to their idea, to the point of ignoring user feedback, their arrogance will likely result in a failed project.
A 对
B 错
答案 对
第三章 单元测试
1、“Problem finding does not come easily to many people,” advises Min Basadur. Why is this?
A People move through life without noticing the little things.
B We quickly adapt to problems and then fail to notice them.
C Most people must stay focused on work, family, and health.
D There are actually very few problems in the world.
答案 We quickly adapt to problems and then fail to notice them.
2、 is the first step in problem-finding.
A Incubation
B Curation
C Shadowing
D Questioning
答案 Questioning
3、These are some examples of wicked problems pollution, poverty, personal wellness.
A 对
B 错
答案 对
4、We can spot likely future trends by .
A developing multiperspectivity skills
B examining the research literature and scientific evidence
C paying close attention to today’s most popular products and services
D asking children about their pain points and purchase preferences
答案 paying close attention to today’s most popular products and services
5、Cultural trends can be triggered by the emergence of a new technology such as virtual reality, 3D printing, the Internet of Things, or artificial intelligence.
A 对
B 错
答案 对
6、To decide if what you are observing is a trend or just a fad, consider whether .
A celebrities are endorsing it
B it appeals to both toddlers and seniors
C it is truly novel and original
D it is causing people to change their behavior
答案 it is causing people to change their behavior
7、When curators are involved in maintaining a collection of artifacts or ideas, they will ___ it.
A prune
B love
C sell
D advertise
答案 prune
8、“Before you can think out of the box, you have to start with a box,” writes Twyla Tharp. What creative process is she describing?
A Curation.
B Communication.
C Connected consumption.
D Cultural relevance.
答案 Curation.
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